*Read the article at http://www.nytimes.com/2007/11/07/technology/07adco.html
We have been discussing the many uses of Facebook and someone mentioned that they bought a dress online and after purchasing found the option to post their dress online to show friends and promote the website.
I have seen the personalized advertisements on MySpace and Facebook (offers to buy Purdue apparel, etc.), but I had not realized the advertising was coming from our activity outside Facebook. The article says Facebook calls it "social advertising" and really, I think its ingenious!
I know there are privacy issues and it all seems a bit creepy, but it is just another way the internet and these social websites are linking all facets of our lives together. Many of our "friends" are not living in close proximity, so it is feasible that I would want to purchase a dress online, post it on Facebook, and get my friend's opinions. I guess you could always send them an email picture, but let' just go with it.
With this personalized "social advertising" I have been sent coupons, sale alerts, and updated newsletters for many of the things I actually do care about and purchase often. How annoying is it when you get tens of emails for products and services that have nothing to do with you...maybe if they are atleast catered to your personal preferences, some advantages will come out of it.
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